If you need to organize online events, YouTube offers two options: Live, for a live broadcast, and First to schedule a recording.
YouTube Live to stream a live event
YouTube Live is a feature that allows you to manage your broadcast and interact with your target during a live event, such as a webinar, workshop or question and answer session.
Good to know: Activating a stream for the first time can take up to 24 hours. Once activated, it will be able to go live instantly.
Check The Hardware And The Internet Connection
Before you start a live broadcast, it’s a good time to check your audio and video hardware, as well as the software you’ll need to capture your live event. Then test your Internet connection and bandwidth speed.
YouTube recommends the following standards to ensure good quality video streaming:
- For a standard definition video: 2 Mbps
- For 720px and 1080px videos in high definition: 5-10 Mbps
- Ultra-high definition 4K video: 25 Mbps
Use a webcam, mobile or encoder for live streaming
There are a number of ways to stream your event live on YouTube:
- With a webcam: this is the easiest way to stream live from a computer, without having to use encoding software (read more),
- With a mobile: this feature is available for YouTube channels with at least 1,000 subscribers (see video tutorial),
- With an encoder (LCR): this type of broadcast allows you to use external audio/video material, or record the video stream with multiple cameras (to go further).
Among the features offered by YouTube, a live control room allows you to better manage your live broadcast.
Optimize broadcast before, during and after a live event
It is advisable to prepare the live broadcast of a live event ahead of the scheduled date: communication on social networks, publication of a video teaser, message to encourage its users to subscribe to its channel and activate notifications so as not to miss the next live.
On D-Day, it’s about engaging your community to interact during the live broadcast. To do this, YouTube offers different features, such as moderating the chat by assigning a moderator, or blocking keywords, to master comment management. It is strongly advised to answer questions from live Internet users to humanize the exchanges, deliver messages and capitalize on the image of your channel.
Once the broadcast has passed, you can also create a video with the best moments of your live event. This will allow you to attract a new audience to the live video, which you will have taken care to archive on your channel.
YouTube Premieres to schedule a live event
If you don’t want to record your event live, YouTube gives you the option to record your broadcast beforehand. With the Premieres tool, you can launch your video in real time for your subscribers. This method prevents you from any technical problems or scoffing characteristic of a live broadcast. During the live broadcast of your video, you will be able to interact with your community, as if the event were taking place live before their eyes.
To create a video with YouTube Premieres, it’s very simple:
- Download your video to your channel,
- In the preview tab: check the “Define as first” box
- Choose “Plan at a later date” and select the date and time to schedule your broadcast at the time of your choice,
- Provide the title, description and select the thumbnail of your video, such as a standard YouTube post,
- When the video is finished, click “Premiere”: the video page will be created.
If your subscribers have subscribed to your channel’s notifications, they’ll receive a first reminder 30 minutes before your video is launched, and then a second reminder when your video is about to start. Once the broadcast is complete, the video remains online as a classic post on your YouTube channel. The countdown only appears when the video is first broadcast.
Note that 360-degree videos, in VR180 or above 1080px are not supported by YouTube Premieres.